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Featured

Pre-Order Figures
In Stock Figures
Good Smile Bonus
Almost Sold Out
Last Chance to Pre-Order
Figures under $40

Figure Types

Nendoroid
Nendoroid Doll
figma
POP UP PARADE
POP UP PARADE L, XL & SP

HELLO! GOOD SMILE
Scale Figures
Non-Scale
Dolls
Plastic Model Kit
Figure Accessories

Partner Products

Shop All
Scale
Non-Scale

Figure Accessories

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Nendoroid More
Doll Outfit Sets

Home & Office

Shop All Home & Office
Plushies
Blind Box
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Huggy Good Smile
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Good Smile Company

Good Smile Company, also known as GSC or Good Smile, is a Japanese manufacturer of hobby products such as the Nendoroid and figma product lines, as well as scale figures. In addition to production and manufacturing, our business includes design, marketing and distribution. Our products are usually based on anime, manga or games that are popular in Japan, China, and the USA.